Huia, Creativity & Innovation
Adobe Creative Suite, Premiere Pro, After Effects, Cinema 4D, WebGL, Facial Recognition APIs, Early LLM Integration, E-commerce Platforms, UX/UI Design, Video Production, Interactive Campaign Technologies, Agile Creative Methodologies
Eight years leading creative technology at a digital innovation studio — from specialized production nucleus to full-service partner for major brands.
Challenge
Huia started as a small production nucleus within a larger agency, needing to establish itself as an independent creative technology partner.
Solution
Caio helped grow the studio from a nucleus inside an agency to forty people of its own, delivering work that ran on WebGL, facial recognition and experimental technology.
40+
Digital projects delivered
30%
Store traffic increase for O Boticario
40
Team members at peak
WebGL and facial recognition in the browser, years before either was ordinary. Eight years took the studio from a nucleus inside an agency to forty people of its own.
Huia Platforms
Websites, apps and e-commerce for brands and agencies, from campaign microsites to complete online stores.
Huia Innovation
Facial recognition, early AI and interactive experiences in commercial campaigns, years before any of them was common.
Media
Where the studio began: a specialist nucleus producing motion, video and interactive media for agencies.
Project
Huia, Creativity & Innovation
Client & Role
Partner, Head of Creative Technology & Design Director
Year
2013
Technologies
Adobe Creative Suite, Premiere Pro, After Effects, Cinema 4D, WebGL, Facial Recognition APIs, Early LLM Integration, E-commerce Platforms, UX/UI Design, Video Production, Interactive Campaign Technologies, Agile Creative Methodologies
Credits
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Links
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