Agencies, then a studio, then a company of engineers. Art and technology getting closer at every step.

Porto Alegre, Brazil
Took over every interface a customer or an engineer touches: console, command line, tools, documentation. Kept brand oversight alongside it.
Led Console, CLI, and all developer tools as the entire user-facing layer of engineering
Rebuilt Console from scratch ([Azion Console Kit](/projects/azion-console-kit)) using open-source libraries and block componentization, reducing new screen implementation time from days to hours
Managed cross-functional team of developers and designers across product and brand workstreams
Porto Alegre, Brazil
Ran brand across the whole company after leading the rebrand — product screens, documentation, marketing, launches and events.
Established brand guidelines for technical documentation, product interfaces, and marketing materials
Led rebranding initiatives and visual identity evolution across marketing and product
Led visuals on product launches and collaborated on community and brand events
Porto Alegre, Brazil
Hired to build a design operation from nothing, inside an engineering company. Grew it to fourteen people across five disciplines, and published azion.design.
Built a design organization across product design, creative, design ops, research and the shared kit of parts
Established design-thinking culture and usability practices in an engineering-first environment
Created Azion Design (www.azion.design), the company's public design system documentation
Porto Alegre, Brazil
Made partner two years after joining. Led the design and UX teams while the studio grew to around forty people, up to the Stefanini acquisition.
Became Partner as studio grew to ~40 employees
Led UX and Design teams for the last 2 years of tenure
Improved project profitability by +30% with Design Sprint techniques
São Paulo, Brazil
Ran the art, motion and video squads. Led creative direction on 40+ projects for O Boticário, Petrobras, Tramontina and Mondelez brands.
Led creative direction for 40+ digital projects across web, mobile, and interactive TV platforms
Clients: O Boticário, Petrobras, Tramontina, Bis, Trakinas, Sonho de Valsa, Lacta, Toblerone, Melitta Wake, Devassa, LG, Reckitt Benckiser
São Paulo, Brazil
Art direction for O Boticário's retail displays, plus campaign work for Lacta, Toblerone, Petrobras and Fila.
Directed creative strategy for O Boticário retail experiences
Clients: O Boticário, Bis, Belvita, Trakinas, Sonho de Valsa, Lacta, Toblerone, Petrobras, Petrobras Distribuidora, Tramontina, Try On, Fila, Alphaville
São Paulo, Brazil
First designer at a two-month-old startup. Left having run design on around forty projects — software screens, iPad work, e-commerce, interactive TV.
Delivered 40+ digital projects: software interfaces, iPad/mobile projects, corporate social networks, interactive TV, wireframes, e-commerce sites
Clients: Grupo Inbrands, Ellus, Fundação CESP, Amir Slama, Arizona, Senior Solution, Performance Nutrition, Laser Ocular, Thelure, Elementar
Londrina, PR, Brazil
Concepts, art direction and print for healthcare and education clients in Londrina.
Clients: Unimed Londrina, Sandoz, Shopping Catuaí, Drogamais
Londrina, PR, Brazil
Retail advertising in every format — print, point of sale, logos, radio scripts, TV spots.
Presidente Prudente, SP, Brazil
Campaign creative for local advertising accounts.
Presidente Prudente, SP, Brazil
Editorial layout for school workbooks. Drew the graphs and equations, prepared the files for print.
Presidente Prudente, SP, Brazil
First job. Web design at the local internet provider.