Azion Website & Brand Expansion
Astro, Vue.js, Design Tokens, Webkit Component Library, Storybook, Sora, Monospace Type, Technical Illustration
A brand repositioning, told through the website. Fewer abstract promises, more drawings of how the product actually works.
Challenge
Azion was moving away from "edge computing platform", a category the market had not fully adopted. The website could not carry the new story. Dozens of products were hard to explain, a short palette made every page look like the last, and the illustrations described the products in terms too abstract for a developer.
Solution
The brand gained range on top of the site already running. Technical illustrations show each product as architecture and flow. New colours tell product families apart. Sora and a monospace face bring the type closer to code. Tokens, a component library and documentation let product, documentation and support teams build and fix pages without waiting on design.
+8%
New sign-ups from product pages
+38%
Time engaged on the site
+18%
Visits to the pricing page
A brand made for the people who write the code. Type that feels at home next to a terminal, and drawings that explain each product the way one developer would explain it to another.
Product Navigation
A menu that sorts the catalog by what each product does, so a first-time visitor finds the right one.
Developer Tools
Documentation and tools written for the developer who will actually use the product.
Component Library
Webkit, the open-source library behind the website and the console. Tokens, components and documentation in one place.
Project
Azion Website & Brand Expansion
Client & Role
Developer Experience Director
Year
2025
Technologies
Astro, Vue.js, Design Tokens, Webkit Component Library, Storybook, Sora, Monospace Type, Technical Illustration