Caio learned it on a judo mat. As he wrote in 2018: "In Judo, the first lessons are all focused on teaching how to fall. From the beginning, it's understood that you will fall, lose, err. So suffer less, lose the fear, preserve your body and, most importantly, prepare your mind for the obstacles ahead."

Skateboarding taught him the same thing. Skaters are the most persistent people he has met. They fall hundreds of times learning one trick, and do it without fear, because falling is the process rather than a failure of it.

It translates directly. The best work comes from teams that are not afraid to test, fail and change. Ship early, get it in front of people, keep going. Nothing good arrives finished.